As the Toronto and Golden Horseshoe construction industry continue to grow, so do we! Since the addition of a new team of construction professionals, we decided to move to a fresh new office on Avenue Road and decided it was time take the Fusioncorp brand to the next level.
“It’s not that I didn’t like or grew tired of previous logo, website and stationary materials” says Nick Ainis, President and CEO of Fusioncorp “but I wanted something that better represented who we are, what we do and why we are the best”.
With the assistance of iD Integrated Marketing, Fusioncorp now has a brand-new logo that showcases all the elements that make the company an industry leader in construction and development. After an in-depth logo study, based on the fundamentals that define the Fusioncorp brand; Leadership, Innovation, and Integrity, the new Fusioncorp logo was born incorporating a bold three-dimensional icon synonymous with architecture, construction and design while maintaining Nick’s beloved company colours.
Development of the new Fusioncorp website was no easy task. Originally conceived through the design of a stunning new corporate information brochure, the website evolved into an easy to navigate, incredibly visual and informative digital platform. “Just because Fusioncorp is a construction company, doesn’t mean they can’t have a smart and sexy brand” says Ryan Gale, creative point guard on the project. “These guys do great work and despite what some may think with the whole ‘demo and build’ mentality, there is a huge level of creativity required by construction companies to create a beautiful end product. A company’s brand is a representation of the product or service they provide,” says Gale “and Nick has an incredible eye for design and attention to detail. Like a well-kept home, there is such a massive sense of pride with work these guys produce and Nick’s ability to think out of the box and share his future vision truly made this a labour of love.”
As fast as they have moved in, the company is growing so exponentially, that they soon may outgrow the new office they have just recently moved into. With massive projects like Harbour Club in Port Dalhousie set to commence and the completion of Marquette Condo in North York and King George School Lofts and Town Homes in Newmarket, it’s no wonder why Fusioncorp continues to thrive and grow. Perhaps their next project should be building a massive new Corporate head office that they can continue to expand and grow into!
